CREATEURS DE convivialité
We believe in our hyper-connected world convivialité is the antidote to loneliness and provides the authenticity social media lacks.
Why do we reach for our smartphones the moment we find ourselves alone in a public place? Is social media smoke screen we hide behind? Have we forgotten that, as humans, we need to connect in person?
At Pernod Ricard we believe in the power of conviviality, or convivialité, as we like to call it. We believe convivialité is the glue that binds us together in the moment, and gifts us with precious memories that make us smile for years to come.
We are créateurs de convivialité because our products often play a central role in
instigating convivial moments and bringing people together. Put simply, the products we create are made to be shared.
The Convivialists is brought to you by Pernod Ricard to inspire people across the world to share more convivial moments. Join the movement by signing up for regular magazine features on socializing and entertaining straight to your inbox.
Explore our definition of conviviality