THE CONVIVIALISTS

Share the moment

THE CONVIVIALIST

Share the moment

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CREATEURS DE convivialité

We believe in our hyper-connected world convivialité is the antidote to loneliness and provides the authenticity social media lacks.

Why do we reach for our smartphones the moment we find ourselves alone in a public place? Is social media smoke screen we hide behind? Have we forgotten that, as humans, we need to connect in person?

At Pernod Ricard we believe in the power of conviviality, or convivialité, as we like to call it. We believe convivialité is the glue that binds us together in the moment, and gifts us with precious memories that make us smile for years to come.

We are créateurs de convivialité because our products often play a central role in
instigating convivial moments and bringing people together. Put simply, the products we create are made to be shared.

The Convivialists is brought to you by Pernod Ricard to inspire people across the world to share more convivial moments. Join the movement by signing up for regular magazine features on socializing and entertaining straight to your inbox.

Explore our definition of conviviality


Our Manifesto for Convivialité

We believe in our hyper-connected world we need each other more than ever and that convivialité is the key. It is the antidote to loneliness and provides the authenticity social media lacks.

4 min read Pernod Ricard 09/04/2019
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How to be a Convivialist

Convivialité is a mode of living that helps us make new connections and open up to shared human experiences in our hyper-connected world

3 min read Pernod Ricard 09/04/2019
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Film: The Power of Convivialité

A journey around the world to meet real people

min read Pernod Ricard 09/04/2019
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Meet The Convivialists

Meet the stars of the Power of Convivialité film as each of them shares with us their own definition of conviviality.

5 min read Pernod Ricard 09/04/2019
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Research: What Convivialité Looks Like Today

OpinionWay surveyed 11,487 people across 11 countries about conviviality

2 min read Pernod Ricard 09/04/2019
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